Photo Experience has won theDigital Award at the 2026 National Enterprise Awards, presented at the Mansion House in Dublin on 18 June. This award recognises businesses that use digital technology to build real competitive advantage - and it’s one we’ve worked a long time to be in the running for.

“Getting into that room to pitch in front of the judges already felt like a real win. To then be awarded the Digital Award, knowing the judges saw what we’re building and that it’s doing exactly what it set out to do, means a huge amount.”

Dean Kelly, Director, Photo Experience

And we’re really proud of this one. It’s recognition for our team who built the system and the venues who backed us early - and it pushes us to keep going further with what attraction photography can do.

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What the Award Recognises

The Digital category is competitive. Judges were looking for businesses with proof of using digital technology to gain a real edge - improvements in customer engagement, e-commerce, automated processes, data analysis, and measurable business performance. Photo Experience was selected to represent County Offaly as their finalist, then went head-to-head with finalists from all 31 counties and took home the national title.

“Photo Experience is a success story and we are particularly impressed by the export potential for this business. Offaly is proud to be represented by Photo Experience at the National Enterprise Awards.”

Orla Martin, Head of Enterprise, Local Enterprise Office Offaly

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Technology at the Heart of the Business

On the surface, Photo Experience looks like a photography company. In practice, it’s a technology company. The business has built proprietary software that captures images from almost any point in a venue - a roller coaster, a zip line, a water slide, a green screen, a meet and greet - and brings them together in one place, where a guest scans to find and buy their photos with no hassle for the venue.

Photo Experience handles everything: installation, instant digital delivery straight to a guest’s smartphone, and a hands-off after-sales service for the operator. Capture at the ride, retrieval and purchase in venue - the whole thing runs without the attraction team having to think about it.

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Real Results for Real Venues

Photo Experience works with attractions, including theme parks, water parks, zoos, aquariums and museums, across Ireland and the UK, with offices in Tullamore, County Offaly and Poole, Dorset.

We handle everything from capture at the ride through to retrieval and purchase in venue. By combining proprietary hardware, software and operational systems, Photo Experience helps attraction operators turn everyday guest moments into a stronger revenue line, while giving every visitor a high-quality, shareable memory to take home.

In early 2025, Crealy ThemePark & Resort installed a full ride photography system and a centralised, unlimited digital photo pass across the park. Revenue went up 27% on the previous year.

This win builds on real growth across Ireland and the UK - from theme parks, zoos, visitor attractions and high-volume seasonal attractions processing thousands of guests a day. More and more operators are trusting Photo Experience to handle their memory capture.

Work With Us

If you’d like to add photo revenue to your attraction without the operational headache, get in touch. We’d love to show you what we can build together.

Get in Contact

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